Ok, I’m going to try a fun little feature where I dissect what went into a styled photo. I’ll be sure to cover both service-based and product-based clients, so stay tuned. Let’s give it a go!
When styling a product I like to think about what this product would be doing in its’ real life. Like if this product came to life and got to have the best day ever, doing all the things it was born to do and loving every minute of it. That is the story I want to tell in the photo. I mean, maybe I’m a little nutty, but that’s how I draw inspiration from the product itself.
I also consider the person using this product and what their life is like. Specifically for this tote, what fun adventures will this tote-owner be taking and what activities will she be doing when using this tote. I get most of this information from my clients and how they define their ideal customer. It usually takes some exploring on the Style Consult call to get deeper into what they are doing, and how they are using the product.
I talked with H. & Clark about their brand and the vision they had for the shoot. Their aesthetic is simple and minimalist. They design their product to be timeless, but not fussy or too traditional. They like clean lines, urban settings and cool colors. Based on their brand style and inspiration images I knew they liked lots of white, neutrals, soft greens. Their brand icons were Kinfolk, Madewell, and Darling Mag.
HERE'S WHAT I STYLED:
- Fresh greenery // not fussy, and fits with their color theme
- Craft paper // casual, farmers market vibe
- Planner // taking care of business, out running errands
- April pages // because farmer’s market season!
- Sunglasses // casual adventure, light colors and understated youthful look, not glam or fussy, but not too hipster either
This shot would have been totally different with fluffy pink roses or glam-ed out sunglasses. The tote is the star of the show and the props tell the story.