One of my favorite parts of my business is getting to know my clients, their big business goals and honing in on their style during the Style Discovery Process.
The Style Discovery is perhaps THE most important part of my client workflow. Yes, even more important than taking great photos! (Having high-quality, professional photos won't help much if they don't represent your brand or appeal to your target market.)
New clients fear they won't be able to explain their vision and that they won't give enough details to communicate what they are looking for. They're worried that if that happens, their photos will end up looking like everyone else's and not reflect their unique brand and style.
These are valid concerns! I get it.
I have developed my Style Discovery Process to alleviate these fears and guarantee we have a shared vision for the shoot. My clients love our conversations, the questions I ask and the use of Pinterest boards to ensure I get to the heart of what they're saying. I'm dedicated to research, brand awareness and creating images that are unique and specific to their brand.
So, let me walk you through my system that ensures my clients get exactly what they're looking for.
THE STYLE DISCOVERY PROCESS
Brand + Style Survey
This series of thought-provoking questions help me (and my clients) get clear on their business and target market so we know their custom styled brand photos are attracting the right eyeballs. We will also explore their current business goals so we know how they will use their new photos. If a client is not clear on some of these topics, these questions will get them there!
Most clients know what they like when they see it, but have a hard time putting it into words. Together we curate a Pinterest board with inspiration images to identify the common threads that are the foundation of the brand and style. There is a difference between “Anthropologie fun and vibrant” and “Kate Spade fun and vibrant” and I want to make sure we get the right one!
Style Consultation Call
During our consultation call we will review my analysis of their website and online presence, dive into their inspiration board and survey answers, and discuss how they will use the images. I’ll take everything they've shared from the survey and inspiration board and craft it into a cohesive style for their brand. By the end of our call they know exactly what they're getting and how they'll use it in their business going forward.
I'll come with ideas and run them past my client to see if we were on the same page. I'm through and ask clarifying questions until I get the information I need to be sure they have no questions or concerns moving forward.
After our style call I’ll get right to work collecting the perfect props and backgrounds for the styled shoot. If they are a product-based business or have personal props of their own to include, they ship them to my studio in Houston, TX. Some clients like to be more involved in the styling process than others, so at this point I'll include an optional prop review if requested.
On the scheduled shoot date, I'll style and shoot. I work my magic so my clients can focus on what they do best!
Have you been thinking of hiring a brand photographer to help create images that truly reflect your brand?
I would love to help! I only have a few spots left in 2016 for clients who are ready to upgrade their brand or product photography. If you resonate with my Style Discovery process and want a brand photographer that will sleuth out your style + vision and create images unique and on-brand for you... then we should chat!