Using your branded images on your blog and Pinterest graphics creates a uniformity across all your visual platforms. Let’s go over a few tips for getting the most from your branded photos when you use them as Pinterest-worthy blog graphics.
CROP THE IMAGE TO VERTICAL
It is well documented that Pinterest images perform best when in the vertical or portrait orientation. Usually a 2:3 or 4:5 ratio is best. If you have high-quality professional images they should be large enough to crop a horizontal image into a vertical image with no problems. My main image on each blog post is 750 px by 1125 px so that they look great on Pinterest.
START A LIBRARY OF BLOG POST IMAGES
Go through your collection of brand photos and crop them to the correct orientation and dimensions. Do a little work ahead of time so you have one less thing to do when when you are ready to post, is always a treat for “future you”. This will be a go-to source of images you can use and know that they represent your brand and are sized to fit without scrambling at the last minute and using a less than stellar photo or graphic.
CREATE A GRAPHIC TEMPLATE
Speaking of graphics (and prep-work), create a template for using with your different branded images that acts as a graphic and text overlay. Many graphic designers are including a template graphic in their branding packages lately to help their clients be consistent across all platforms. If you don’t have something like that, you can use your brand fonts and create one yourself in Canva or PicMonkey.
ADD YOUR BUSINESS NAME + WEBSITE
A Pinterest best practice is to add your business name and/or website to the actual image that will be pinned. While you might not want to do this to all the images in a blog post, be sure to do it to the main blog graphic that you intend to pin. This is essential when links get broken, so that people can still find you.
NAME THE PHOTO
Adding your blog title and info as the file name when you upload the image to your website is helpful because the file name will be the caption that appears when someone pins your blog post to their Pinterest page. Taking the time to name your image files on your blog and website is also great for SEO, but that’s another post for another day!
LET ME KNOW IN THE COMMENTS BELOW
I hope you found these tips helpful. I’d love to hear your ideas for using your brand photography to promote your business on Pinterest. Share your ideas in the comments below!