Client Spotlight: Holly Meyer Design

Holly Meyer is the visionary behind Holly Meyer Design, a boutique graphic and web design studio. 

But Holly does so much more than just graphic and web design. Her passion lies in helping her clients and community discover their roar.

"Your roar is that innate passion that lives deep within your heart."
Holly Meyer | Holly Meyer Design

Holly helps her clients unleash their inner roar through intentional branding, web design and coaching. 

When Holly came to me for custom brand photography, she needed a full collection of branded images to cover all the needs of her multifaceted brand. 

  • Online + Email Courses
  • Design Tutorials
  • Coaching Packages
  • The Roar Tribe Community
HMD 2016 Styled Stock-6v2web.jpg

Holly’s brand colors are black, white, gold, army green, and blush with stripes, cat prints, polka dots and feathers to liven things up. She preferred succulents and greenery over flowers and wanted her brand photography to embrace being unique and wild. Her brand words are bold, organic, empowered, and personable - a perfect balance between Kate Spade and Anthropologie. 

For her unique business we needed a mix of flatlay and lifestyle images. She also needed images that were flexible enough to crop into blog + social graphics and possibly to freshen up her pricing lookbook.

I focused the collection around a lot of horizontals for website layouts and full frame styling so she could crop into the images for more uses.

Based on her inspiration images Holly preferred her brand photos styled kinda messy or imperfect. Embracing the feeling of wild, fierce and natural.

Holly sent me a lot of her own props and we filled in the gaps with a selection of props from my collection + fresh succulents. 

Themes included a book bag for her "Lessons, Tips + Tricks" (aka blog), design tools for courses and tutorials, roar-inspired styling (cat/lion accents) for the coaching packages, and tech/desktop themes for general business use.

Visit Holly Meyer Design for Intentional Branding + Web Design or Roar Coaching to fiercely tackle your business woes. 

You can find Holly Meyer Design at:
Website || Instagram || Twitter || The Roar Tribe

Have you been thinking of hiring a brand photographer to create custom styled photography for your service-based business? I would love to help! 


Anatomy of a Styled Product Photo

Ok, I’m going to try a fun little feature where I dissect what went into a styled photo. I’ll be sure to cover both service-based and product-based clients, so stay tuned. Let’s give it a go!

When styling a product I like to think about what this product would be doing in its’ real life. Like if this product came to life and got to have the best day ever, doing all the things it was born to do and loving every minute of it. That is the story I want to tell in the photo. I mean, maybe I’m a little nutty, but that’s how I draw inspiration from the product itself.

I also consider the person using this product and what their life is like. Specifically for this tote, what fun adventures will this tote-owner be taking and what activities will she be doing when using this tote. I get most of this information from my clients and how they define their ideal customer. It usually takes some exploring on the Style Consult call to get deeper into what they are doing, and how they are using the product. 

I talked with H. & Clark about their brand and the vision they had for the shoot. Their aesthetic is simple and minimalist. They design their product to be timeless, but not fussy or too traditional. They like clean lines, urban settings and cool colors. Based on their brand style and inspiration images I knew they liked lots of white, neutrals, soft greens. Their brand icons were Kinfolk, Madewell, and Darling Mag

The Holden Tote by H. & Clark


  • Fresh greenery // not fussy, and fits with their color theme
  • Craft paper // casual, farmers market vibe
  • Planner // taking care of business, out running errands
  • April pages // because farmer’s market season!
  • Sunglasses // casual adventure, light colors and understated youthful look, not glam or fussy, but not too hipster either

This shot would have been totally different with fluffy pink roses or glam-ed out sunglasses. The tote is the star of the show and the props tell the story. 

You can learn more about this shoot HERE, and if you are loving this tote - go get ya one right HERE


Featured On: Jordana Randolph // Five Tips for Better Product Photography

Having crisp and clear photos of your products is so important. In this online world, product photography is your only chance to convey the quality of your product when clients can’t touch and feel them before they buy.
While professional photography is ideal, it might not be feasible for a new business to make the investment just yet. So, it’s helpful to have a few DIY photography tricks up your sleeve until you can outsource. 

Today, I’m sharing 5 Tips for Better Product Photography with Small Business Consultant, Jordana Randolph!


better product photos