You've worked hard developing your brand and business into what it is today. It would be a shame to see it fall short by using the wrong photos. If you're ready to elevate your brand, then it's time to upgrade your photos to match.
WHY BRAND PHOTOGRAPHY IS SO IMPORTANT
Custom brand photography is important because it establishes your brand across all your visual platforms. From social media to your website to your print collateral. They are an extension of your logo, fonts, colors and designs.
YOUR PHOTOS MAKE THE FIRST IMPRESSION
In today’s online world we can’t meet every client in person and win them over with our charming personalities, we need our website and online presence to do that. The main goal of your brand photography is to convey specific details and emotions within just a few seconds of potential clients landing on your site.
If you execute this successfully great photos will do the selling for you. Showcasing your products or services and helping clients relate to your work by getting a glimpse of what their life would be like after working with you.
YOU ARE ONE OF KIND
Have you ever spent hours scrolling through stock images, only finding a few that you like and fit with your branding? So you snatch it up and use it, only to see someone else using the same photo a few days later! #thenerve
Having branded photography ensures you have photos that support your brand, message and style. A brand photographer will take the time to get to know you, your business and your ideal clients - then create custom photos just for you!
QUALITY PHOTOGRAPHY BUILDS TRUST
Overall, quality brand photography will help establish you as a professional with a successful business that is polished and consistent in your message. Your clients will know that you are serious about your business and value yourself enough to make an investment. On-brand photos will convey the quality of your work and customer experience - leaving your customers confident that they can trust you.
TYPES OF BRAND PHOTOGRAPHY
Brand photography includes anything you have intentionally styled to represent your brand and message. This can include custom styled stock, product photos, headshots, and lifestyle shots of your workspace or processes.
STYLED PRODUCT PHOTOS
Having crisp and clear photos of your products, that show exactly what they look like, is so important online. This is your only chance to convey the quality of the product when clients can’t touch or inspect the item before they purchase.
Basic products photos seem pretty self explanatory, but also consider having styled photos of your products too. Styled product photos will set the scene for your how your customers will be using the products in real life, giving context and personality to your creations.
CUSTOM STOCK PHOTOGRAPHY
Custom stock is kind of like product photography for service-based businesses. These set the scene for how your clients imagine their life during and after working with you. Do they imagine settling in with a good book in a stylish living room after a great life coaching session? Writing in a beautiful journal all about their genius marketing plans for the future? Or whipping up weeknight meals in a gorgeous kitchen using your meal plans? Use these photos to tell them how great their life will be after working with you.
Headshots are essential to humanize your business online. People want to know who’s behind this fabulous brand and business. Well-styled headshots are great for your about page, profile pics and professional bios as you become known as an expert in your industry.
LIFESTYLE / EDITORIAL
Just like we all love some reality TV we also want to peek behind the curtain of our favorite brands. Having a few images of your nicely styled desk or a few “action” shots of you doing your thing will help potential clients get a sense of the person behind the business.
I'D LOVE TO HEAR FROM YOU
What questions do you have about brand photography? Which type of brand photos do you need to improve the most for your brand? Let me know in the comments below!